Pro 16:15 In the light of the king's countenance is life; and his favour is as a cloud of the latter rain.
Pro 16:16 How much better is it to get wisdom than gold! and to get understanding rather to be chosen than silver!
Pro 16:17 The highway of the upright is to depart from evil: he that keepeth his way preserveth his soul.
Pro 16:18 Pride goeth before destruction, and an haughty spirit before a fall.
Pro 16:19 Better it is to be of an humble spirit with the lowly, than to divide the spoil with the proud.
Pro 16:20 He that handleth a matter wisely shall find good: and whoso trusteth in the LORD, happy is he.
Pro 16:21 The wise in heart shall be called prudent: and the sweetness of the lips increaseth learning.
Wisdom is seen here as being superior than pride. Wisdom from God is more important than gold or silver or any other earthly treasure, and keeps us on the proper path away from evil as it helps us guard our way. Pride, which is opposed to God's wisdom, occurs before we are destroyed. It leads us away from God's will, and anything outside of God's will is trouble for us, and for those around us. It is better to not even associate with the proud, lest we follow them.